With the expansion of its store locations, Sessions Cannabis required a retail brand refresh. Collaborating with the Marketing Director, I designed a new look and tone, including updated typography, colour palette, style guide, and a library of assets to create a consistent and relevant customer experience across all channels.

A paper shopping bag with the logo and name 'sessions cannabis' and two promotional cards in front, one reading 'Let's fire up something great' and the other 'Next time, stay on the couch,' advertising delivery service.
A black gift card with the text "Sessions Rewards" and a circular timer logo.
Billboard advertising free cannabis delivery in Brantford, featuring a graphic of a person on a scooter with a large cannabis leaf.
Series of five promotional banners for Sessions Rewards, advertising discounts and deals for members, with QR codes and website link, each banner featuring different colors and messages.
Color guide for cannabis branding featuring primary colors, secondary colors, and strain colors with names, CMYK, RGB, and HEX codes.
A page from a design guide explaining textures, with a heading in orange that says 'Textures'. The page contains a paragraph of text about the importance of textures in design, and features three colored squares at the bottom, each with different patterns and textures: blue, light blue, and gray.
A guide showing different fonts and how to use them, including Heading, Subheadings, Body Copy, and Special Details, with sample text for each style.
A chart titled 'The icon library' displaying categories, store experience, foundation programs, and effects icons in black, white, and orange. The categories include flower, pre-rolls, infused pre-rolls, vapes, concentrates, edibles, and topicals. Store experience icons include inviting, consistent, broad variety, knowledgeable, and partners. Foundation programs include free delivery. Effects icons include calm, clear mind, creative, energetic, focused, happy, and inspired.