Resource Group was fast approaching its 30th anniversary, and this family-led company desperately needed a refresh. A new logo and palette informed the concurrent office renovation, taking on life in everything from internal messaging and event signage to their very own foosball table.

Screenshot of the Resource Group website homepage showing the company logo, navigation menu, a large headline about helping products reach consumers worldwide, and an image of a display stand with a circular base.
Modern office hallway with black walls featuring company mission and values, including images of tech devices on shelves and circular icons with text about integrity, passion, people, give back, and teamwork.
Two black coffee mugs with blue text: one says 'cfe' and the other says 'wsky'. Both mugs have a 'resourcegrp' logo at the bottom.
Resource Group team member of the year award plaque with names for 2023 Maria Bouzios and 2024 Nadia Lutsenko, on a wooden board in an office.
Celebration card featuring the number 30, with a pattern of concentric circles, and the text "30 Years Young" and "a celebration of three superb decades."
Flowchart illustrating steps in a business process on a conference room wall. Steps include Align, Commit, Onboard, Business Plan, execute, analyze and improve, annual strategy alignment, and brand success. A table with a Starbucks coffee cup and some documents is in the foreground, and a cabinet with colored storage boxes is on the right.
Colorful art wall series featuring audio equipment and electronic gadgets, dedicated to the group's anniversary.